While Wim Elfrink makes headlines as Cisco’s chief globalization officer and developing human capital around the globe, Brian Shorey and his team have the more mundane task of globalizing the company’s internal systems. Last week, Cisco held a vendor-palooza to which program manager Richard Faubert invited language service provider partners (and us) to learn about […]

When you think about countries with a booming demand for language services, places like Uganda and Sri Lanka may not be top of mind. However, these nations are experiencing a phenomenon that has become quite common in immigration-”friendly” Europe and the Americas — an increased need for multilingual communication. While the trend may be […]

What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law.

While there is no evidence yet online, Google has announced its Translate tool will now support Hindi, Tamil, Telugu, Kannada, and Malayalam, the most widely spoken languages on the sub-continent. Google search has been available for some time in 5 Indic languages, as well as sprinkling of other functions, such as posting text scraps in […]