When you think about countries with a booming demand for language services, places like Uganda and Sri Lanka may not be top of mind. However, these nations are experiencing a phenomenon that has become quite common in immigration-”friendly” Europe and the Americas — an increased need for multilingual communication. While the trend may be […]

What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law.

For the last dozen of so years we’ve heard ourselves incessantly reminding everyone that the “www” in most URLs means “worldwide web,” while the “e” in “e-commerce” all too often stands for English. Our research on e-GDP (online GDP) and the Availability Quotient demonstrated that many companies still have a long journey before they can […]

21 February 2008 is International Mother Language Day. In the grand scheme of the universe, we may have another billion years or so to colonize outside our solar system before the sun dies out, but probably only a few generations to devise a stable context for social continuity and the survival of our species.