What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law.

While there is no evidence yet online, Google has announced its Translate tool will now support Hindi, Tamil, Telugu, Kannada, and Malayalam, the most widely spoken languages on the sub-continent. Google search has been available for some time in 5 Indic languages, as well as sprinkling of other functions, such as posting text scraps in […]

For the last dozen of so years we’ve heard ourselves incessantly reminding everyone that the “www” in most URLs means “worldwide web,” while the “e” in “e-commerce” all too often stands for English. Our research on e-GDP (online GDP) and the Availability Quotient demonstrated that many companies still have a long journey before they can […]

While politicians debate whether there is a recession in the United States or not, the economic landscape looks bleaker with each passing day. Last month a classic trading house was sold for pennies on the dollar, the sub-prime lending crisis is leaking from mortgages to other markets such as education loans, and the S&P 500 […]