Archive for the ‘Multicultural Marketing’ Category

2 pepper rating

While established players Lingotek, Lionbridge, Sajan, SDL, and Welocalize continue to make noise about crowd-in-the-cloud translation management, upstart entrepreneurs are jumping into the fray with innovative technologies modeling new approaches to crowd and cloud-based translation systems. Most are web-resident applications (metaphorically “in the cloud”) but several go further, deploying literally in cloud-computing architectures such […]

 
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Each year, besides predicting what will happen in the coming 12 months, we review what we thought would happen in the prior year. How many of our predictions from December 2008 came true? Let’s take a look.

 
03
Dec
Nataly Kelly and Benjamin B. Sargent 3 December 2009
Filed under (Business Globalization, Multicultural Marketing)
2 pepper rating
 
2 pepper rating

People often ask us which commercial market is the most advanced when it comes to viewing linguistic diversity as a boon instead of a bane. Language service providers (LSPs) in other countries often point to the United States, which in 2010 will support an estimated market of US$765 million for telephone interpreting services, largely generated […]